Yash Raj 50 Years: Aditya Chopra to re-relase its classic films in theatres this Diwali

This year marks 50 years of Yash Raj Films and they have big plans to embark upon. The makers plan to release some classic movies of their production to make the celebration the same in 50 years. This has brought together the top multiplexes chain as well to collaborate to release the movies. The multiplex partners including INOX, PVR Cinemas and Cinepolis have come forward to collaborate to mark the celebration of 50 years as the marketing initiative for the grand celebration coming ahead. 

Yash Raj has now joined hands with the said cinema multiplex chains in order to celebrate the same. This festive season has embarked with the marketing plan to come out with the new set of series in order to cope up in the new normal. Yash Raj Films in this initiative has embarked with top multiplex chains that come under one platform to restart the theatrical business. There are several multiplex chains in the country who have collaborated to embark with the movies. 

Yash Raj Films have plans to some of the films including Silsila, Kabhi Kabhie, Dil to Pagal Hai, Diwale Dulhania Le Jayenge, Bunty Aur Babli, Veer Zara, Sultan Band Baaja Baarat, Jab Tak Hai Jaan and others. They will be showcasing these films. They will be charging around INR 50 for each film and they have plans to re-release these films in different time slots as a strategy for their big time celebration of 50 years for their production house, which is 50 years old in the industry. Stay tuned to know more about it and others only with us.