Yodha 3D Motion Poster Illuminates New York’s Times Square; Watch the Spectacular Video
Yodha, the eagerly anticipated Bollywood film by filmmakers Sagar Ambre and Pushkar Ojha, is generating significant buzz as the next big release. Featuring Sidharth Malhotra in a high-octane role, the movie, a hijack drama produced by Karan Johar’s Dharma Productions, has captivated audiences with its recently unveiled trailer. Despite this, the makers are actively exploring innovative methods to promote the film.
Dharma Productions is eschewing traditional outdoor campaign strategies and embracing a creative approach to publicize the movie. In a recent development, a 3D outdoor hoarding of Yodha has been prominently showcased at New York’s iconic Times Square. A video shared by the makers showcases the captivating footage displayed on the expansive digital screen, garnering attention from passersby.
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The 3D hoarding has piqued the interest of the public, with many capturing images and videos using their mobile devices. This unique three-dimensional presentation has proven to be a highly effective promotional strategy for the film, engaging viewers on the bustling city streets.
Yodha follows the story of a commando, portrayed by Sidharth, as he endeavors to rescue passengers from a plane hijacked by terrorists. With an ensemble cast including Raashii Khanna and Disha Patani, the movie is slated for a theatrical release on March 15.
The innovative promotional tactics employed by Dharma Productions have undoubtedly elevated the anticipation surrounding Yodha. The bold decision to showcase a 3D outdoor hoarding at the iconic Times Square in New York has not only amplified the film’s visibility but also sparked widespread interest and engagement among the public. The captivating footage displayed on the colossal digital screen has effectively drawn the attention of onlookers, with many enthusiastically documenting the spectacle through photographs and videos, thereby amplifying the film’s reach and impact. Stay tuned for more on the film only with us.
